Vulnerabilities

Vulnerabilities
It is important to know your vulnerabilities.

If you are in a communications crisis situation, especially an adversarial reputation crisis, one of the first things you must understand is what are your vulnerabilities.

A vulnerability is a place where your detractors can hit you that will cause real damage. It doesn’t matter if 50,000 strangers on the Internet think you’re a jerk if it doesn’t affect you in any material way. However, if that message reaches certain key people, then it can be profoundly impactful.

Bosses. Clients. Business partners. Business associates. Family and friends. These are just a few examples people whom it would be very bad if they were to be affected by the misinformation being spread about you.

Taking action to defend vulnerabilities

If you are dealing with a misinformation situation, and the truth is really on your side (if the truth is not on your side, you need to get yourself in the right first) then there are few things you must do.

First, identify where your vulnerabilities exist. Do you have a boss who could fire you? Do you have key clients who might believe the stories?

Next, determine the best way to make sure that the story will not impact these areas of your life. Sometimes, it’s simply a matter of knowing that you have sufficient trust with this person that they’ll stand by you. In other cases, you may want to tell them about the situation before they hear about it somewhere else.

There will also be cases where it’s not clear how big the firestorm will get, and you want to be careful not to spread the rumors where they would not go on their own. In those cases, you may just want to monitor the situation and be ready to respond if someone close to you does hear the story but not share it yourself.

The better people know you, the less likely they are to believe lies about you. This is why building a personal network is extremely important.

Awareness is key

Regardless of what action seems most prudent, awareness is most important. You must know where you vulnerabilities exist and give some thought to how you can defend those vulnerabilities.

You can’t protect what you don’t understand.


Are you facing a situation where a rumor or misinformation is threatening to cause real damage in your life? We can help. Contact us.

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