Campaign From the High Ground

With the ongoing failure of local news sources, local candidates find themselves with a new challenge. They also have a new opportunity.

Candidates for town, county, and local state representative offices will often find that their constituents are unfamiliar with, or wholly ignorant of, they key issues that they are running on. Because of this, may consultants will advise candidates not to try to educate but to focus on tactical technique like driving voter turnout of known supporters, lawn signs, punchy direct mail, and the like.

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